A very popular communication tool which is gaining importance now-a-days is Webcasting. Basically webcasting is “broadcasting” over the Internet. This new form of Online Streaming is capable of reaching a far wider audience than ever before.
It is a media presentation distributed over the Internet using streaming media technology to distribute a single content source to many simultaneous viewers to a remote or global internet audience in real-time. A webcast may either be distributed live or on demand. Essentially, webcasting is video production which includes the process of capturing moving images on electronic media.
Event video production can also be used to broadcast events live to viewers at home such as a press conference or concert. The ability to webcast using economical/ accessible technology has allowed independent media to flourish. There are many notable independent events that can be broadcast regularly online.
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